Weekly Marketing Tip

Weekly Marketing Tip

Add Live Chat to Your Website with Facebook Messenger

  • Facebook has introduced a website page plugin that you can easily embed onto your website.
  • Website visitors have the ability to send a message directly to your business page
  • If you decide to embed this plugin on your website I suggest getting phone notifications from Facebook Messenger so that you can always see chats as they come in from your site and respond ASAP.

 

FREE App of the Week

Flickr – Upload, access, organize, edit, and share your photos from any device.  Free 1000GB, auto-upload all your photos and videos to you Flickr camera roll.  They’ll be private until you choose to share them.  Instant access to your entire Flickr collection, so you can free up your phone for other things.  Edit photos, add filters, crop images and more.

 

Virginia Beach Homes 

Weekly Marketing Tip

Marketing to Millennials

  • Assume you will be searched extensively online before a prospect becomes a client, fill out all review sites and social profiles accordingly.
  • Be where they are…social media websites such as Facebook and Twitter and blogs are important to capture their attention.
  • Millennials are exercising more, eating better and smoking less than any prior generation.  When marketing, always feature the distance to a local park and gyms – this can be a key selling point.

FREE App of the Week

Encircle – Encircle app is a mobile and web tool for homeowners, property managers, inventory professionals and more.  Once you download the app you will pick a role and you’re ready to document a property.  Create picture inventory of a property and generate detailed reports.  There’s no limit to that and how much you can track.

Weekly Marketing Tip

Make Social Communication Personal

  • When it comes to social media, don’t focus too much on ROI, instead, ask, “What’s the COI – the cost of ignoring?”
  • Each time you are mentioned on social media, the expectation is that you will respond.  By not responding you are missing great opportunities to build relationships.
  • Be sure to respond when it makes sense on social media.  If you can bring some commentary that is valuable, interesting or comical, then do so.

FREE App of the Week

Note’d – This app is a great tool for taking notes, creating a wish list, jotting down travel ideas, making a list for the supermarket, and so much more. One of the unique features of note’d is the way it displays all of your notes.  You can categorize them as different notebooks so you can keep everything organized and use it for work and personal note taking.

Virginia Beach Homes

 

 

Weekly Marketing Tip

 

Weekly Marketing Tips

Marketing Who You Are vs. What You Do

  • How many times have you seen a vague tagline such as “Number One Agent”? (Who says? And how does that tell me what you’ll do for me?)
  • If you have a particular expertise in real estate or a certain set of traits that makes you a good salesperson, then use the “who you are” approach. For example, the tagline “Condo King” emphasizes the agent’s expertise and defines the audience he or she is targeting.
  • But if you’re better known for your actions or for providing a certain type of service, then you should consider the “what you do” approach. For example, with the instantaneousness of technology these days, it’s become more important for agents to respond immediately to queries from leads. So if you’re known for responding promptly — an important action you take — then you might consider a tagline like “Always on Call.”

FREE App of the Week

IF by IFTTT – This app is a clever way for unrelated apps on your mobile device to work together.  You can create “recipes” that involve a “trigger” (this) and a subsequent action (that).  An example would be connecting Evernote and Dropbox so that all Evernotes are converted to PDF and then saved automatically in Dropbox.  You can create a “recipe” that can send you a text message if the weather calls for rain.  There are many “recipes” to help you run your business!

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Virginia Beach Homes

 

 

Weekly Marketing Tip

Twitter Tips

  • Tweet tips about moving and selling
  • Tweet local news and follow local companies/news channels to get more content to tweet or retweet
  • Tweet questions and use relevant hashtags to get noticed:

What’s the best thing about moving to a new home? #moving #newhome #virginiabeach

What would your ideal kitchen look like? #kitchens #dreamhome #newhome

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FREE App of the Week

Work Time- Not just a clock, Work Time is your second screen. The time, date, calendar, your schedule of upcoming events, and current weather conditions all at one glance. Insanely easy to use and great for the busy agent.

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Virginia Beach Homes

Buyer Demand Continues to Outpace the Supply of Homes For Sale

The National Association of REALTORS’ (NAR) Chief Economist, Lawrence Yun recently commented on the inventory shortage:

“With demand holding firm and homes selling even faster than a year ago, the notable increase in closings in recent months took a dent out of what was available for sale.

Realtors are acknowledging, with increasing frequency lately, that buyers continue to be frustrated by the tense competition and lack of affordable homes for sale in their market.”

The latest Existing Home Sales Report shows that there is currently a 4.6-month supply of homes for sale. This remains lower than the 6-month supply necessary for a normal market and 5.8% lower than June 2015.

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Source

Virginia Beach Homes

Weekly Marketing Tip

Weekly Marketing Tip

Build a Referral Program

  • 91% of consumers are willing to give referrals, but only 11% of salespeople ask for them.
  • Make a conscious effort to initiate referral request conversations in a way that’s not pesky.
  • Beyond a verbal ask, you can build referral leads by simply giving clients a place to leave them.
  • 10-step guide to building a referral program

 

FREE App of the Week

LastPass – This app keeps you protected.  Secure your password, sign in to your sites with TouchID or generate new, strong passwords.  With Lastpass you only need to remember one password – your LastPass master password. Keep your passwords secret, and use LastPass to automatically fill out your logins, wherever you go.

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