Weekly Marketing Tip

Get More Clicks

  • Catchy titles that drive people to click are going to be key this year.
  • It is expected that Google is going to better rank pages with titles that get more clicks.
  • When creating content for blogs, social media or your site, create compact content that can catch the eye and create action.

 

FREE App of the Week

IFTTT – (If This Then That) This app allows users to create chains of simple statements called “applets” which are triggered based on changes to other popular apps.  If an event happens (this) in one application, it will trigger an action (that) within another one.  For instance, if someone comments on your WordPress blog you can thank them automatically with an email. If every time you post an image on Instagram it can be automatically uploaded as a Tumblr post. If every time you are tagged in a photo on Facebook, it will automatically save the photo to your iOS Photos.

ifttt

Virginia Beach Homes 

 

Weekly Marketing Tip

Weekly Marketing Tip

Create a Blog and Update It

  • Blogs are not only a great resource for your clients, but they are a great SEO strategy as well.
  • Create a free blog and aim to update it weekly.
  • Use keywords and local information in order to be seen by the largest audience and stand out in the eyes of Google
  • Here is a list of 101 blog post ideas to get you started.

https://placester.com/real-estate-marketing-academy/101-amazing-blog-post-ideas-real-estate-website/

 FREE App of the Week

Sprout Social is a social media management and engagement platform that helps you manage your Twitter, Facebook, Google + and LinkedIn profiles all in one place.  You can see all of your messages in one place, quickly post, schedule or draft new messages, view retweets, clicks, shares, replies and more.

Virginia Beach Homes

Buying a Home in Virginia Beach? Do You Know the Lingo?

Buying a Home? Do You Know the Lingo? | Keeping Current Matters

Buying a home can be intimidating if you are not familiar with the terms used during the process. To start you on your path with confidence, we have compiled a list of some of the most common terms used when buying a home.

Freddie Mac has compiled a more exhaustive glossary of terms in their “My Home” section of their website.

Annual Percentage Rate (APR) – This is a broader measure of your cost for borrowing money. The APR includes the interest rate, points, broker fees and certain other credit charges a borrower is required to pay. Because these costs are rolled in, the APR is usually higher than your interest rate.

Appraisal – A professional analysis used to estimate the value of the property. This includes examples of sales of similar properties. This is a necessary step in getting your financing secured as it validates the home’s worth to you and your lender.

Closing Costs – The costs to complete the real estate transaction. These costs are in addition to the price of the home and are paid at closing. They include points, taxes, title insurance, financing costs, items that must be prepaid or escrowed and other costs. Ask your lender for a complete list of closing cost items.

Credit Score – A number ranging from 350-800, that is based on an analysis of your credit history. Your credit score plays a significant role when securing a mortgage as it helps lenders determine the likelihood that you’ll repay future debts. The higher your score, the better, but many buyers believe they need at least a 780 score to qualify when, in actuality, over 55% of approved loans had a score below 750.

Discount Points – A point equals 1% of your loan (1 point on a $200,000 loan = $2,000). You can pay points to buy down your mortgage interest rate. It’s essentially an upfront interest payment to lock in a lower rate for your mortgage.

Down Payment – This is a portion of the cost of your home that you pay upfront to secure the purchase of the property. Down payments are typically 3 to 20% of the purchase price of the home. There are zero-down programs available through VA loans for Veterans, as well as USDA loans for rural areas of the country. Eighty percent of first-time buyers put less than 20% down last month.

Escrow – The holding of money or documents by a neutral third party before closing. It can also be an account held by the lender (or servicer) into which a homeowner pays money for taxes and insurance.

Fixed-Rate Mortgages – A mortgage with an interest rate that does not change for the entire term of the loan. Fixed-rate mortgages are typically 15 or 30 years.

Home Inspection – A professional inspection of a home to determine the condition of the property. The inspection should include an evaluation of the plumbing, heating and cooling systems, roof, wiring, foundation and pest infestation.

Mortgage Rate – The interest rate you pay to borrow money to buy your house. The lower the rate, the better. Interest rates for a 30-year fixed rate mortgage have hovered between 4 and 4.25% for most of 2017.

Pre-Approval Letter – A letter from a mortgage lender indicating that you qualify for a mortgage of a specific amount. It also shows a home seller that you’re a serious buyer. Having a pre-approval letter in hand while shopping for homes can help you move faster, and with greater confidence, in competitive markets.

Primary Mortgage Insurance (PMI) – If you make a down payment lower than 20% on your conventional loan, your lender will require PMI, typically at a rate of .51%. PMI serves as an added insurance policy that protects the lender if you are unable to pay your mortgage and can be cancelled from your payment once you reach 20% equity in your home. For more information on how PMI can impact your monthly housing cost, click here.

Real Estate Professional – An individual who provides services in buying and selling homes. Real estate professionals are there to help you through the confusing paperwork, to help you find your dream home, to negotiate any of the details that come up, and to help make sure that you know exactly what’s going on in the housing market. Real estate professionals can refer you to local lenders or mortgage brokers along with other specialists that you will need throughout the home-buying process.

Source

Virginia Beach Homes

Weekly Marketing Tip

Facebook Live Open House

  • Facebook Live is when you post a live streaming video on Facebook where your friends and followers can interact and ask questions while you are recording on your device.
  • Showcase the property in a convenient and fun way by using Facebook Live on your device.  You can walk around the home and give information as you walk.
  • Friends and followers can interact and comment leaving questions or other comments and you can respond in real time.
  • This is also a great way to showcase your personality to prospective clients so they get to know you before working with you.
  • Studies have shown a 403 percent increase in interest when your house has a video attached to it and not just a slide show.

 

FREE App of the Week

Clips – Clips is a new app for making fun videos to share.  With a few taps you can create and send a video message or tell a quick story with animated text, graphics and emoji, music and more.  Shoot live video and photos and add live titles and captions using just your voice.  Use fun effects to add animated speech bubbles, arrows, and banners.

Weekly Marketing Tip

social media explained

FREE App of the Week

RE/MAX App – Don’t forget to tell clients to download the RE/MAX App!  It is a great tool for them to search and get information and you can make it branded to you!

Click the link below to get more info on how these branded apps work.  It’s just another tool offered by RE/MAX to keep your name and info top of mind!

http://public.remax.net/public-news/Pages/DownloadUpdatedMobleApp-Agents.aspx

Virginia Beach Homes 

Weekly Marketing Tip

Weekly Marketing Tip

Develop A Guide

  • Nearly every lead you encounter is going to have lots of questions about buying, selling or renting, which means you’re probably answering similar questions over and over.
  • Create your own downloadable or printable guides you can give to leads that includes lots of information about processes and expectations.
  • Make sure it has your name or brand logo on every page so if it is shared online or printed, your name is in front of them as a reminder.

 

FREE App of the Week

Buffer: Scheduling for Twitter, Instagram & More – Share and schedule posts to Twitter, Facebook, Instagram, Google+, Pinterest and Linkedin all from one place.  Add pictures, links, texts or video to your Buffer.  Custom schedule or “post now” right from inside the app or use Buffer’s automatic feature that will schedule and space out your post throughout the day on your social networks.  If you are planning on traveling or stepping away from your social networks for a period of time you can schedule posts so it looks like you are constantly posting.

buffer 2 buffer 1

 

Virginia Beach Homes

 

 

Weekly Marketing Tip

Video Tips

-Know your audience                                                                    -Live-streams (Open Houses, etc.)

-Interviews                                                                                       -Listing videos

-How-to videos                                                                               -Agent promotion

-Local business reviews                                                               -Neighborhood videos

-Testimonials

 

FREE App of the Week

Gboard-  A new keyboard from Google – One of the new apps talked about at the R4 Convention.  Gboard is an app that has everything you would expect from a great keyboard – GIFs, emojis, and Glide Typing plus Google Search built in.  No more app switching; just search straight from a text message and send right from the keyboard.  Search nearby stores and restaurants, videos and images, weather forecasts, news articles, sports scores and so much more with Gboard.

gboard 1.JPG gboard 2

Virginia Beach Homes