Weekly Marketing Tip

Get More Clicks

  • Catchy titles that drive people to click are going to be key this year.
  • It is expected that Google is going to better rank pages with titles that get more clicks.
  • When creating content for blogs, social media or your site, create compact content that can catch the eye and create action.

 

FREE App of the Week

IFTTT – (If This Then That) This app allows users to create chains of simple statements called “applets” which are triggered based on changes to other popular apps.  If an event happens (this) in one application, it will trigger an action (that) within another one.  For instance, if someone comments on your WordPress blog you can thank them automatically with an email. If every time you post an image on Instagram it can be automatically uploaded as a Tumblr post. If every time you are tagged in a photo on Facebook, it will automatically save the photo to your iOS Photos.

ifttt

Virginia Beach Homes 

 

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Weekly Marketing Tip

Invest in Organic Search Engine Optimization

Did you know that 81 percent of shoppers will begin their buying process with a Google search?

Here are a few types of SEO to get you started:

  • Writing unique and relevant content
  • Research and targeting of niche keywords
  • Natural link building
  • The use of social media accounts to promote a website
  • Guest posting
  • Improving the structure of your website

FREE App of the Week

CircleBack – CircleBack is the only address book manager that updates your contacts intelligently, discovers new contacts in your Google, Microsoft, and Exchange inboxes, cleans up duplicates, and allows you to scan business cards and save them as contacts.  Packed with everything you need to stay organized while building and maintaining productive professional relationships.

circle back 1

Virginia Beach Real Estate

Weekly Marketing Tip

Video Tips

-Know your audience                                                                    -Live-streams (Open Houses, etc.)

-Interviews                                                                                       -Listing videos

-How-to videos                                                                               -Agent promotion

-Local business reviews                                                               -Neighborhood videos

-Testimonials

 

FREE App of the Week

Gboard-  A new keyboard from Google – One of the new apps talked about at the R4 Convention.  Gboard is an app that has everything you would expect from a great keyboard – GIFs, emojis, and Glide Typing plus Google Search built in.  No more app switching; just search straight from a text message and send right from the keyboard.  Search nearby stores and restaurants, videos and images, weather forecasts, news articles, sports scores and so much more with Gboard.

gboard 1.JPG gboard 2

Virginia Beach Homes

Weekly Marketing Tip

Marketing to Millennials

  • Assume you will be searched extensively online before a prospect becomes a client, fill out all review sites and social profiles accordingly.
  • Be where they are…social media websites such as Facebook and Twitter and blogs are important to capture their attention.
  • Millennials are exercising more, eating better and smoking less than any prior generation.  When marketing, always feature the distance to a local park and gyms – this can be a key selling point.

FREE App of the Week

Encircle – Encircle app is a mobile and web tool for homeowners, property managers, inventory professionals and more.  Once you download the app you will pick a role and you’re ready to document a property.  Create picture inventory of a property and generate detailed reports.  There’s no limit to that and how much you can track.

5 Frightfully Fast Halloween Decorations

blog-pumpkin

Between planning Halloween costumes and buying candy for trick-or-treaters, it can be tough to squeeze the creation of super crafty Halloween décor into your schedule, too. Don’t be scared of winding up with the least decorated house on the block – we’ve got you covered!

Here are five no-hassle Halloween decorations you can make in five minutes flat:

1. No-Carve Mummy Pumpkin

Materials: medical gauze, googly eyes, scissors and spray adhesive

This year, skip the knives and transform your pumpkin into an easy-to-make mummy. Wrap gauze (cheesecloth or toilet paper work, too) around your pumpkin, pop some googly eyes on it, and that’s it! Tip: To help the gauze stick, give the pumpkin a quick coating with the spray adhesive between each mummy layer.

2. Acorn Pumpkins

Materials: acorns, orange acrylic paint, paint brushes and a fine-tipped permanent marker

This project is great for kids! Send your little ones out into your yard to gather acorns. Once you have a nice collection of acorns, remove all of the tops. Now it’s pumpkin time! First, paint the acorns orange and let them dry completely. Then, use the marker to draw jack-o-lantern faces on the acorns. You’re done! Place them throughout your home for some finishing touches on a Halloween display.

3. Bleeding Candles

Materials: a set of tall, white candlesticks, and one small, red candlestick

Cast a creepy glow over any room with this twist on regular candles. With a little red wax, you can give the illusion that your candlesticks are dripping blood. Place the white candlesticks in holders, and light the red candle. As the red candle wax begins to melt, tip it over the white candles. When the red “blood” will drip down the sides of the white candlesticks. Tip: Prevent a Halloween disaster by doing this over a kitchen sink or outside, and be careful not to burn yourself!

4. Glow-in-the-Dark Ghosts

Materials: white balloons, a permanent marker and a few green glow sticks

Want a last-minute, frightfully fun door decoration? First, crack and shake a few green glow sticks so they’re lit up, and then put them inside of the white balloons. Blow up the balloons and tie them closed. Then, carefully draw ghost faces with your permanent marker. Attach the glowing ghosts to your front door or tie the ends with a string to hang them from your porch railing.

5. Candy Corn Centerpiece

Materials: one glass jar or vase, flowers or lollipops and a bag of candy corn

Is something missing from your dinner table – say perhaps, a perfect (and effortless) Halloween centerpiece? Dump the candy corn into the jar or vase, then add fall flowers or lollipops to the candy to secure them in place. Tip: You don’t have to use candy corn for this! Ghost-shaped Peeps, black licorice and gumballs all work well.

Source

Virginia Beach Real Estate

 

Weekly Marketing Tip

Weekly Marketing Tip

Grow Your Email List

  • Sending emails to your past clients is a must, but also use those emails to keep your name in front of potential clients
  • Don’t be afraid to ask for an email address and always work on growing the list
  • Monitor and track who is reading you emails by using automated services online
  • Make it easy for anyone to subscribe to your emails or find you email address easily on your website and social media

email marketing real estate

FREE App of the Week

Trello- Like a whiteboard with super powers, Trello is simple to use and infinitely flexible. You’ll know exactly what needs to get done, who’s going to do it, and what’s coming up next. Plus, everything you do is synced and saved instantly to the cloud so that all your devices are always up to date.  Use the board solo or invite colleagues, friends, and family to work together.

trello real estate  trello 2

Virginia Beach Homes

Virginia Beach Realtors

Weekly Marketing Tip

Target Your Market

  • A survey revealed that 61% of moves are for life-stage reasons.
  • To capitalize on this trend, target people who are experiencing a life-stage change (getting married, having children, relocating, retiring, etc.)
  • Think of one market at first and figure out their hobbies, where they go, where they currently live and plan an advertising strategy to target these areas that’s unique to the chosen market.

target market

FREE App of the Week

Timeful- This app gets things scheduled so you can get them done. It’s a calendar and to-do list with intelligent assistance to make the most of your time. Bring together meetings, events, to-dos, and even good habits you’re looking to develop. It uses algorithms to suggest the best times to schedule and complete things throughout the day. It learns from your behaviors, adapts to your schedule, and personalizes recommendations the more you use it.

timeful app