Weekly Marketing Tip

Get More Clicks

  • Catchy titles that drive people to click are going to be key this year.
  • It is expected that Google is going to better rank pages with titles that get more clicks.
  • When creating content for blogs, social media or your site, create compact content that can catch the eye and create action.

 

FREE App of the Week

IFTTT – (If This Then That) This app allows users to create chains of simple statements called “applets” which are triggered based on changes to other popular apps.  If an event happens (this) in one application, it will trigger an action (that) within another one.  For instance, if someone comments on your WordPress blog you can thank them automatically with an email. If every time you post an image on Instagram it can be automatically uploaded as a Tumblr post. If every time you are tagged in a photo on Facebook, it will automatically save the photo to your iOS Photos.

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Virginia Beach Homes 

 

Weekly Marketing Tip

Facebook Live Open House

  • Facebook Live is when you post a live streaming video on Facebook where your friends and followers can interact and ask questions while you are recording on your device.
  • Showcase the property in a convenient and fun way by using Facebook Live on your device.  You can walk around the home and give information as you walk.
  • Friends and followers can interact and comment leaving questions or other comments and you can respond in real time.
  • This is also a great way to showcase your personality to prospective clients so they get to know you before working with you.
  • Studies have shown a 403 percent increase in interest when your house has a video attached to it and not just a slide show.

 

FREE App of the Week

Clips – Clips is a new app for making fun videos to share.  With a few taps you can create and send a video message or tell a quick story with animated text, graphics and emoji, music and more.  Shoot live video and photos and add live titles and captions using just your voice.  Use fun effects to add animated speech bubbles, arrows, and banners.

Weekly Marketing Tip

Weekly Marketing Tip

Video Marketing

  • By the end of 2017, video content will represent 74% of all internet traffic.
  • Create short videos with content that others are likely to share.
  • Post videos on social media and always include your contact info and a link to your website.
  • Ideas include: Reasons to buy or sell now, tips for seasonal home maintenance, why you love what you do, the home buying process simplified, how to transform your home on a budget, etc
  • Get the ball rolling this year with video marketing and be sure to track how many views, likes, shares you get so you know what is working and what is not.

 

video_content_marketing_640x320FREE App of the Week

Viber- Viber is a free messaging and calling app that keeps you connected to anyone in the world through your internet connection.  Make audio or video calls, text, share photos and videos, send stickers and even send files.  You can create a group chat, make long-distance calls, delete messages right after sending, hide chats, and so much more.  All messages and calls are protected by end-to-end encryption.

Virginia Beach Homes

Weekly Marketing Tip

Marketing to Millennials

  • Assume you will be searched extensively online before a prospect becomes a client, fill out all review sites and social profiles accordingly.
  • Be where they are…social media websites such as Facebook and Twitter and blogs are important to capture their attention.
  • Millennials are exercising more, eating better and smoking less than any prior generation.  When marketing, always feature the distance to a local park and gyms – this can be a key selling point.

FREE App of the Week

Encircle – Encircle app is a mobile and web tool for homeowners, property managers, inventory professionals and more.  Once you download the app you will pick a role and you’re ready to document a property.  Create picture inventory of a property and generate detailed reports.  There’s no limit to that and how much you can track.

Weekly Marketing Tip

Blog Posts for Your Listings

Three Features that Every Post Needs

  1. The title must grab attention.  A good idea is to have the title be a home characteristic and then the location.  This is good for SEO purposes.  (Beautiful Oceanfront Home on Smith Street)
  2. Choose photos wisely.  Do not use photos that are too small, blurry, or cutoff.  Articles with the right images get 94% more total views.
  3. Content must focus on target customer niches.  Create the blog post to reflect your listings and the consumers who want them.  The main goal is to market to the ideal segment of potential clients.

 

Free App of the Week

React Mobile- Thus app keeps you connected to others whenever you feel unsafe.  Share your location with trusted contacts in real-time.  Simply slide the app control to the yellow “Follow Me” button, which allows you to choose which contacts you would like to share your location with, slide the green “I’m Safe” button to let them know that you’re okay, or slide the red “SOS Help Me” button to send an emergency text to certain contacts.  The app automatically calls the local authorities when a “Help Me” message is sent out.

Virginia Beach Homes

 

Weekly Marketing Tip

Three Features that Every Blog Post Needs

  1. The title must grab attention. A good idea is to have the title be a home characteristic and then the location. This is good for SEO purposes. (Beautiful Oceanfront Home on Smith Street)
  2. Choose photos wisely. Do not use photos that are too small, blurry, or cutoff. Articles with the right images get 94% more total views.
  3. Content must focus on target customer niches. Create the blog to reflect your listings and the consumers who want them. The main goal is to market to the ideal segment of potential clients.

FREE App of the Week

Thanksgiving by Bon Appetit App- Inspired by the classic magazine, Bon Appetit has created an app to help you cook thanksgiving dinner from start to finish. This app features step by step recipes along with tips, tricks and tools to make the perfect Thanksgiving meal. The app is available for iOS and Android devices.

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