Weekly Marketing Tip

Weekly Marketing Tip

Create a Blog and Update It

  • Blogs are not only a great resource for your clients, but they are a great SEO strategy as well.
  • Create a free blog and aim to update it weekly.
  • Use keywords and local information in order to be seen by the largest audience and stand out in the eyes of Google
  • Here is a list of 101 blog post ideas to get you started.

https://placester.com/real-estate-marketing-academy/101-amazing-blog-post-ideas-real-estate-website/

 FREE App of the Week

Sprout Social is a social media management and engagement platform that helps you manage your Twitter, Facebook, Google + and LinkedIn profiles all in one place.  You can see all of your messages in one place, quickly post, schedule or draft new messages, view retweets, clicks, shares, replies and more.

Virginia Beach Homes

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Weekly Marketing Tip

Invest in Organic Search Engine Optimization

Did you know that 81 percent of shoppers will begin their buying process with a Google search?

Here are a few types of SEO to get you started:

  • Writing unique and relevant content
  • Research and targeting of niche keywords
  • Natural link building
  • The use of social media accounts to promote a website
  • Guest posting
  • Improving the structure of your website

FREE App of the Week

CircleBack – CircleBack is the only address book manager that updates your contacts intelligently, discovers new contacts in your Google, Microsoft, and Exchange inboxes, cleans up duplicates, and allows you to scan business cards and save them as contacts.  Packed with everything you need to stay organized while building and maintaining productive professional relationships.

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Virginia Beach Real Estate

#1 Reason to List Your House for Sale, NOW!

If you are debating listing your house for sale this year, here is the #1 reason not to wait!

Buyer Demand Continues to Outpace the Supply of Homes for Sale 

The National Association of REALTORS’ (NAR) Chief Economist Lawrence Yun recently commented on the inventory:

Last month’s dip in closings was somewhat expected given that there was such a strong sales increase in March at 4.2 percent, and new and existing inventory is not keeping up with the fast pace homes are coming off the market.

Demand is easily outstripping supply in most of the country and it’s stymieing many prospective buyers from finding a home to purchase”.

The latest Existing Home Sales Report shows that there is currently a 4.2-month supply of homes for sale. This remains lower than the 6-month supply necessary for a normal market, and 4.6% lower than a year ago.

The chart below details the year-over-year inventory shortages experienced over the last 12 months:

20170530-KCM-ENG2

Anything less than a six-month supply is considered a “seller’s market.”

Source

Virginia Beach Homes 

#1 Answer to the Housing Shortage: New Construction

The biggest challenge to today’s housing market is the shortage of housing inventory for sale. A normal market would see a six-month supply of homes for sale. Currently, that number is below four months. This is the major reason home prices have continued to appreciate at higher levels than historic averages.

The good news is that builders are now starting to build more homes in lower price ranges.

Builder Confidence is Up

The Housing Market Index from the National Association of Home Builders (NAHB)reveals that builder confidence increased last month. HousingWire quoted NAHB Chief Economist Robert Dietz about the reason for the increase in confidence amongst builders.

“The HMI measure of future sales conditions reached its highest level since June 2005, a sign of growing consumer confidence in the new home market. Especially as existing home inventory remains tight, we can expect increased demand for new construction moving forward.”

Builders are Meeting the Needs of Today’s Purchaser

Builders are not only jumping into the market – they are doing a better job of matching current demand. The Wall Street Journal recently reported:

“In a shift, new households are overwhelmingly choosing to buy rather than rent. Some 854,000 new-owner households were formed during the first three months of the year, more than double the 365,000 new-renter households formed during the period, according to Census Bureau data.”

The WSJ article went on to say:

“Home builders are beginning to shift their focus away from luxury homes and toward homes at lower price points to cater to this burgeoning millennial clientele.”

The graph below compares 2016 to 2017 new construction sales by price point. As we can see, builders are slowly beginning to shift to prices more favorable to the first-time and non-luxury buyer.

New-Home-Sales-KCM-ENG-768x576

Source

Virginia Beach Homes 

 

Buying a Home in Virginia Beach? Do You Know the Lingo?

Buying a Home? Do You Know the Lingo? | Keeping Current Matters

Buying a home can be intimidating if you are not familiar with the terms used during the process. To start you on your path with confidence, we have compiled a list of some of the most common terms used when buying a home.

Freddie Mac has compiled a more exhaustive glossary of terms in their “My Home” section of their website.

Annual Percentage Rate (APR) – This is a broader measure of your cost for borrowing money. The APR includes the interest rate, points, broker fees and certain other credit charges a borrower is required to pay. Because these costs are rolled in, the APR is usually higher than your interest rate.

Appraisal – A professional analysis used to estimate the value of the property. This includes examples of sales of similar properties. This is a necessary step in getting your financing secured as it validates the home’s worth to you and your lender.

Closing Costs – The costs to complete the real estate transaction. These costs are in addition to the price of the home and are paid at closing. They include points, taxes, title insurance, financing costs, items that must be prepaid or escrowed and other costs. Ask your lender for a complete list of closing cost items.

Credit Score – A number ranging from 350-800, that is based on an analysis of your credit history. Your credit score plays a significant role when securing a mortgage as it helps lenders determine the likelihood that you’ll repay future debts. The higher your score, the better, but many buyers believe they need at least a 780 score to qualify when, in actuality, over 55% of approved loans had a score below 750.

Discount Points – A point equals 1% of your loan (1 point on a $200,000 loan = $2,000). You can pay points to buy down your mortgage interest rate. It’s essentially an upfront interest payment to lock in a lower rate for your mortgage.

Down Payment – This is a portion of the cost of your home that you pay upfront to secure the purchase of the property. Down payments are typically 3 to 20% of the purchase price of the home. There are zero-down programs available through VA loans for Veterans, as well as USDA loans for rural areas of the country. Eighty percent of first-time buyers put less than 20% down last month.

Escrow – The holding of money or documents by a neutral third party before closing. It can also be an account held by the lender (or servicer) into which a homeowner pays money for taxes and insurance.

Fixed-Rate Mortgages – A mortgage with an interest rate that does not change for the entire term of the loan. Fixed-rate mortgages are typically 15 or 30 years.

Home Inspection – A professional inspection of a home to determine the condition of the property. The inspection should include an evaluation of the plumbing, heating and cooling systems, roof, wiring, foundation and pest infestation.

Mortgage Rate – The interest rate you pay to borrow money to buy your house. The lower the rate, the better. Interest rates for a 30-year fixed rate mortgage have hovered between 4 and 4.25% for most of 2017.

Pre-Approval Letter – A letter from a mortgage lender indicating that you qualify for a mortgage of a specific amount. It also shows a home seller that you’re a serious buyer. Having a pre-approval letter in hand while shopping for homes can help you move faster, and with greater confidence, in competitive markets.

Primary Mortgage Insurance (PMI) – If you make a down payment lower than 20% on your conventional loan, your lender will require PMI, typically at a rate of .51%. PMI serves as an added insurance policy that protects the lender if you are unable to pay your mortgage and can be cancelled from your payment once you reach 20% equity in your home. For more information on how PMI can impact your monthly housing cost, click here.

Real Estate Professional – An individual who provides services in buying and selling homes. Real estate professionals are there to help you through the confusing paperwork, to help you find your dream home, to negotiate any of the details that come up, and to help make sure that you know exactly what’s going on in the housing market. Real estate professionals can refer you to local lenders or mortgage brokers along with other specialists that you will need throughout the home-buying process.

Source

Virginia Beach Homes

Weekly Marketing Tip

Facebook Live Open House

  • Facebook Live is when you post a live streaming video on Facebook where your friends and followers can interact and ask questions while you are recording on your device.
  • Showcase the property in a convenient and fun way by using Facebook Live on your device.  You can walk around the home and give information as you walk.
  • Friends and followers can interact and comment leaving questions or other comments and you can respond in real time.
  • This is also a great way to showcase your personality to prospective clients so they get to know you before working with you.
  • Studies have shown a 403 percent increase in interest when your house has a video attached to it and not just a slide show.

 

FREE App of the Week

Clips – Clips is a new app for making fun videos to share.  With a few taps you can create and send a video message or tell a quick story with animated text, graphics and emoji, music and more.  Shoot live video and photos and add live titles and captions using just your voice.  Use fun effects to add animated speech bubbles, arrows, and banners.

Weekly Marketing Tip

social media explained

FREE App of the Week

RE/MAX App – Don’t forget to tell clients to download the RE/MAX App!  It is a great tool for them to search and get information and you can make it branded to you!

Click the link below to get more info on how these branded apps work.  It’s just another tool offered by RE/MAX to keep your name and info top of mind!

http://public.remax.net/public-news/Pages/DownloadUpdatedMobleApp-Agents.aspx

Virginia Beach Homes