Weekly Marketing Tip

Weekly Marketing Tip

Make a Seasonal Marketing Plan

  • Sometimes coming up with a business or marketing plan for the whole year is daunting, instead you could try to brainstorm at the beginning of each season and make a plan.
  • Share ideas pertaining to that season on social media and email campaigns, like “When is the best time to open your pool?” or “How to save money on your energy bill in the winter”.
  • Think of useful info that your clients and potential clients want to read ahead of time and find articles or write your own blog post about a question or subject pertaining to the current season.



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The Great News About Rising Prices for Homeowners

Recently there has been a lot of talk about home prices and if they are accelerating too quickly. As we mentioned before, in some areas of the country, seller supply (homes for sale) cannot keep up with the number of buyers out looking for a home, which has caused prices to rise.

The great news about rising prices, however, is that according to CoreLogic’s US Economic Outlook, the average American household gained over $11,000 in equity over the course of the last year, largely due to home value increases.

The map below was created using the same report from CoreLogic and shows the average equity gain per mortgaged home from June 2015 to June 2016 (the latest data available).


For those who are worried that we are doomed to repeat 2006 all over again, it is important to note that homeowners are investing their new-found equity in their homes and themselves, not in depreciating assets.

The added equity is helping families put their children through college, invest in starting small businesses, allowing them to pay off their mortgage sooner or move up to the home that will better suit their needs now.

Bottom Line

CoreLogic predicts that home prices will appreciate by another 5% by this time next year. If you are a homeowner looking to take advantage of your home equity by moving up to your dream home, contact an agent in your area to discuss your options!


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