Weekly Marketing Tip

Virginia Beach Homes

Cause Marketing

In cause marketing, everyone benefits. For realtors it can be a great way to support charities and organizations – and the community.

  • Choose a cause you believe in. Whether donating time or money, align yourself with a group that has a mission you can get behind and support
  • Tout your involvement. Marketing is all about visibility. People need to know what you’re doing and why. Whether you hang a banner at a charity event, place a Miracle Home sign rider on a listing, or give an announcement for donations in a press release, your affiliation can help shape positive perceptions about both you and the organization
  • Stick with it. Approach this as a sustained effort. The longer you’re involved, the more you can give, and the greater the rewards will be for you and the organization

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