Weekly Marketing Tip

Weekly Marketing Tips

Using Pinterest in Real Estate (www.pinterest.com)

· Create pinboards with good content (your listings, kitchen and dining, military, green home ideas, local information, etc.)

· Always link your website to your pin so that if it is repined your website will be advertised as the source

· 80% of total Pinterest pins are repins

· Use the “add a map” feature for any listing pinboards


FREE App of the Week

Google Duo – Duo is a one-on-one video calling app.  Simple one-tap calling and super smooth switching from cell to Wi-Fi makes this app easy to use anywhere, unlike Facetime.  Works for Apple and Android users.



The Top 5 Causes of Clutter (And How to Prevent It)

Fact: A cluttered home means a messy home. Even worse, clutter can significantly contribute to our overall stress levels. As Peter Walsh, a professional organizer and writer, once said, “Clutter is not just the stuff on your floor – it’s anything that stands between you and the life you want to be living.”

But what exactly creates clutter in the first place, and what can we do to prevent it?

Here are five common causes of clutter, paired with easy solutions for change:

1. Recreational Shopping

We’ve all been guilty of buying a thing or two we don’t need – so much so, that this habit is the number one culprit of clutter in the home!

Solution: Stay out of stores and shopping malls unless you absolutely need to buy something. Before you go, look through your closet to remind yourself of what you already own. Do you really need another gray cardigan or pair of black flats?

2. “Clutter Creep” Throughout the Week

You start Monday morning with a clean house, only to be left with a messy disaster on Friday afternoon.

Solution: Don’t go to sleep during the week with a cluttered home. Before bed each night, pick up at least five things and put them in their place. By the end of the week, your home will be a lot more organized.

3. Emotional Attachment

Some items – like priceless family photos – should be cherished and held onto forever. Other items – like that surfboard keychain from Mexico – could be causing clutter in your home.

Solution: We’re not saying you should toss everything from your beach vacation in Mexico ten years ago, but there are likely a few things in your home you may be unnecessarily holding onto for sentimental reasons.

How can you decide what to keep? Ask yourself this question: “If I lost it by mistake, would I really care, or could I even possibly be glad?”

4. Letting Junk Mail Linger

It’s all too easy to bring in the mail only to open it, set it aside, and leave it in a messy pile for the next week.

Solution: Take care of mail as soon as you bring it in. Recycle anything that needs to be recycled, and file any bills immediately. Use PaperKarma to stop junk mail for good. Then, create a fun mail holder with a basket or upcycled coffee can so it always has a place to go.

5. Keeping What You Never Use

Whether it’s that kitchen gadget you ordered from a late night infomercial or that label maker from 1995, it’s easy to collect useless items year after year. It’s time to start letting them go!

Solution: Do a monthly purge of 15 unwanted or unused items. Go throughout your entire house and choose 15 things that you no longer use or want. If you haven’t used the belonging in the past year or if it is no longer functional, toss or donate it.


Virginia Beach Homes

Weekly Marketing Tip

Weekly Marketing Tip

RE/MAX Web Commercials

RE/MAX International offers web commercials for you to create on Design Center.  To access and create these videos, login to your account on remax.com and click to Design Center and scroll through the different products until you see Web Commercial near the bottom.  Click to browse different layout and start creating!

Web Commercials are designed to help you profile your services, special interests, community events and more. They feature up to six photos that combine movement, transitions and personalized text. Each Web Commercial can be featured on your Web site, emailed, or downloaded to run on your computer. 



FREE App of the Week

Slice – Slice is your smart shopping assistant.  This app keeps an eye on your purchases for you – watching for price drops, tracking your packages, and alerting you on hazardous product recalls.  Never enter a tracking number again!  It’s all done automatically with the e-receipts in your email.


Virginia Beach Homes


How Do Rising Prices Impact Your Home Equity?

Over the next five years, home prices will appreciate 3.5% per year on average, and cumulatively will grow by around 18%.

So what does this mean for homeowners and their equity position?

For example, let’s assume a young couple purchased and closed on a $250,000 home in January of this year. If we only look at the projected increase in the price of that home, how much equity would they earn over the next 5 years?


Since the experts predict that home prices will increase by 4.5% this year alone, the young homeowners will have gained over $11,000 in equity in just one year.

Over a five-year period, their equity will increase by over $46,000! This figure does not even take into account their monthly principal mortgage payments. In many cases, home equity is one of the largest portions of a family’s overall net worth.


Virginia Beach Homes

Weekly Marketing Tip

Stay Organized

  • Make your life easier by being organized on your devices
  • Have one main calendar that you can share with others
  • Delete or remove duplicated info and photos on mobile devices that are being backed up
  • Create online folders for each property and insert all photos, forms, and other info in this folder


FREE App of the Week

Boomerang from Instagram – With Boomerang you can create captivating mini videos that loop back and forth and share them. Open the app, find something or someone that’s moving and tap the button on the screen.  Boomerang will shoot a burst of 10 photos and turn them into a mini video.


Virginia Beach Homes for Sale

Weekly Marketing Tip

Ask For What You Want

  • Improve your marketing by asking for what you want.
  • Want more Facebook likes, reviews, referrals, or testimonials?  The easiest way to get these is to ask.
  • Make sure you ask the right people so you get the results you are looking for.
  • Giving some type of direction and incentive will lead to more results and online presence.


Free App of the Week

Coach.me – This app offers free tracking tools that can change your life.  Do you want to build your career, get in shape, or learn a new skill?  This app is here to coach you and keep you on track.  It is the coach that goes everywhere with you.


Virginia Beach Homes

New Home Sales Up 25.4% Last Month

According to the latest Census Bureau Report, sales of newly constructed homes soared to new heights in June to a seasonally adjusted rate of 592,000. This marks the highest annual rate in 8 years.

Trulia’s Chief Economist, Ralph McLaughlin had this to say:

“New home sales jumped sharply in June, and marked the best month since February 2008. This is a continued sign that demand for homes remains solid and aptly reflects increasing homebuilder confidence.” 

Sales have been climbing consistently over the last six months as shown in the graph below.


One of the many reasons why many homeowners turn to the new homes market to find their dream home is due to the lack of existing homes for sale. As we have mentioned before, buyer demand is outpacing the supply of homes for sale at record rates.

Virginia Beach Homes