Weekly Marketing Tip

Take Advantage of Being With Our Referral Company

  • Our referral company offers an 80/20 split! (Best in the area!)
  • Make and receive referrals easily with other agents in the referral company
  • Market yourself to your social sphere as the ultimate resource to potential buyers and sellers
  • If you have questions or want to get started, Call Kathy Byrne for more information!

FREE App of the Week

Overcast: Podcast Player – This app is a fully featured podcast plyer that allows you to download podcasts anytime, even offline.  You can search and browse

for new podcasts and get recommendations, create playlists, and receive optional push notifications when new episodes arrive.

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Virginia Beach Homes


Weekly Marketing Tip

Weekly Marketing Tip

Build a Referral Program

  • 91% of consumers are willing to give referrals, but only 11% of salespeople ask for them.
  • Make a conscious effort to initiate referral request conversations in a way that’s not pesky.
  • Beyond a verbal ask, you can build referral leads by simply giving clients a place to leave them.
  • 10-step guide to building a referral program


FREE App of the Week

LastPass – This app keeps you protected.  Secure your password, sign in to your sites with TouchID or generate new, strong passwords.  With Lastpass you only need to remember one password – your LastPass master password. Keep your passwords secret, and use LastPass to automatically fill out your logins, wherever you go.

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Older Americans Ready to Tackle Housing Market, Survey Says

Virginia Beach Homes

Three out of four homeowners born before 1961 are confident they will have a financially comfortable retirement according to the Freddie Mac 55+ Survey, a comprehensive survey of the housing perceptions and preferences of Americans over the age of 55.

The first Freddie Mac 55+ Survey also found that the majority of homeowners in this age group were very satisfied with their homes, their communities and their quality of life. Consistent majorities also said homeownership makes financial sense at almost every stage of adult life, whether or not a person is married or has children.

“The overwhelming message of the Freddie Mac 55+ Survey is that homeownership works. The American Dream delivered greater financial stability and satisfaction to the homeowners who lived through every recession since the 1970s, including the housing crisis of 2008,” says Dave Lowman, executive vice president of Single-Family Business at Freddie Mac.

Older Americans Ready to Tackle Housing Market, Survey Says

In addition, while many over the age of 55 would prefer to age in their current home, nearly 40 percent said they would prefer to move at least one more time, and 70 percent of those said they are likely to purchase their next home. According to Lowman, this will create significant opportunities and challenges for the industry for years to come.

“The decisions the nation’s Baby Boomers and other older homeowners make will have an enormous impact on the demand for housing and new mortgage credit for the foreseeable future,” Lowman says. “Whether they buy new homes or decide to refinance and renovate their current ones, the size of this generation and the fact that they hold close to two-thirds, approximately $8 trillion, of the nation’s home equity makes it very important that we watch what they do.”

Overall, 76 percent of homeowners over the age of 55 are confident they will have a financially comfortable retirement, according to the Freddie Mac 55+ Survey. Majorities in every demographic group surveyed share this confidence to varying degrees: African-Americans (77 percent), Hispanics (64 percent), Asians (80 percent), homeowners who are currently working (74 percent), as well as homeowners earning less than $30,000 (55 percent).

The Freddie Mac 55+ Survey also shows consistently strong links between homeownership and a person’s satisfaction with their home, community and financial situations. Specifically, 59 percent of homeowners are “very satisfied” with their communities, 64 percent with their current home, and 54 percent with their quality of life.

A majority also believe homeownership makes financial sense for most Americans. Specifically, 96 percent feel homeownership makes financial sense for people who are either married with children or between 35-49 years of age. Smaller majorities said homeownership makes sense for people over 55 (87 percent), married couples without children (85 percent), single people with children (79 percent), and single people without children (53 percent).

In terms of helping others become homeowners, nearly 25 percent of the respondents say they have already helped someone financially with a down payment.


Single Women Make Up 2nd Largest Home Buying Group

According to the National Association of Realtors’ (NAR) 2015 Profile of Home Buyers and Sellers, single women made up 18% of all first-time homebuyers last year, second only to married couples who made up 54% of total buyers.

Whether they are young, single and no longer want to rent, or newly divorced, the amount of single women becoming homeowners greatly outnumbers single males (11%). A survey of recent home buyers revealed some interesting trends about this rapidly growing group:

  • Average Age: 32 years old
  • Average Income: $49,400
  • Single women are more likely to become preapproved for a mortgage in order to know their budget at the beginning of the home buying process and to be able to make a move if they find their dream home.
  • Many female homebuyers think long-term when considering buying a home, often considering what amenities they may need in the near future.

“So what do women like best about homeownership? They believe that they are investing in their future by building equity and financial security. They are also very happy to no longer be paying their landlord’s mortgage payment. Being independent and having control over their environment is a key factor.”

It appears that it is not marriage before mortgage any longer, for either gender. As we reported yesterday, unmarried couples make up 13% of buyers, while single males account for 11%.

Bottom Line

If owning a home of your own has always been your dream, meet with a local real estate professional who can help determine if your dream can become a reality sooner than you think.

Virginia Beach Homes For Sale


Weekly Marketing Tip

Get Involved with Local Sponsorship

Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers.

Ask yourself what you want to achieve and make sure to track your results.  Sponsorship is a long-term relationship and as such many of the benefits come in the long term.


FREE App of the Week

PaperKarma – Take control of your unwanted paper mail.  This app is the easiest way to cut your paper waste – by taking photos!  If a company is sending you unwanted mail, they find

them and remove your name/address from their mailing list.  Just take a photo, tap Unsubscribe, and you’re set.


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4 Ways to Use Your Tax Return to Boost Your Home’s Exterior

Virginia Beach Real Estate

Did you receive a nice chunk of change with your tax return? Consider using it for home improvement projects that will increase your home’s curb appeal. The following upgrades are all under $3,000.

1. Replace door No. 1
As one of the first things a prospective buyer sees, your front door is critical to your home’s curb appeal. Buy a new door and spruce it up with shiny new knobs, locks and knockers. An energy-efficient door can help you save money on bills and may make you eligible for federal tax credits next year.

2. Refresh the garage
That dented garage door panel you no longer notice? Prospective buyers will. Two new garage doors will set you back just under $3,000 and do wonders for spiffing up your home’s exterior.

3. Get lit
Illuminating your walkway, installing motion-sensor lights or adding lighting fixtures that highlight your home’s architectural features or landscaping help your property look as appealing at night as it does during the day. Added light also helps keep your property secure.

4. Add outdoor living space
Decks and patios are among the top features buyers look for. Use your refund to install a stamped-concrete patio or a small deck, and it’s almost like adding another room to your home.