Sell NOW Before Competition Hits the Market

In their current edition of the Home Price Expectation Survey released last week, Pulsenomics asked this question of the 100+ economists, real estate experts and investment & market strategists they surveyed:

“In your opinion, what is the primary driver of recent home value growth in the U.S.?”

Here are the top four reasons given by those surveyed:

Sell NOW Before Competition Hits the Market

As we have stated before, the current lack of inventory in most housing markets has caused home appreciation to increase at greater percentages than historical averages. This means that this is a great time to sell your home as supply is low and demand is high.

However, things may be about to change…

The fortuitous situation sellers see themselves in may soon change for three reasons:

  1. As more homeowners realize their equity situation has dramatically improved over the last four years, they will be more likely to put their homes on the market.
  2. With the residential real estate sector outperforming a sluggish economy, more home builders will be looking to add new construction inventory to a depleted supply of housing stock.
  3. Many banks are just now foreclosing on loans that have been delinquent since the housing bust. These houses will also be coming to market.

According to Daren Blomquist, senior vice president of RealtyTrac, in the Q2 2016 U.S. Residential Property Vacancy and Zombie Foreclosure Report:

“Lenders have been taking advantage of the strong seller’s market to dispose of lingering foreclosure inventory.” 


Virginia Beach Homes for Sale

The Presidential Election and Its Impact on Housing

Every four years people question what effect the Presidential election might have on the national housing market. Let’s take a look at what is currently taking place. The New York Times ran an article earlier this week where they explained:

“A growing body of research shows that during presidential election years — particularly ones like this when there is such uncertainty about the nation’s future — industry becomes almost paralyzed. A look at the last several dozen election cycles shows that during the final year of a presidential term, big corporate investments are routinely postponed, and big deals are put on the back burner.

The research is even more persuasive on the final year of an eight-year presidential term, when a new candidate inevitably will become president.”

We are seeing this take form in the latest economic numbers. However, will this lead to a slowdown in the housing market? Not according to Fannie Mae, Freddie Mac or the National Association of Realtors.

The Impact on Housing Throughout 2016

Let’s look at what has happened and what is projected to happen by these three major entities.

National Association of Realtors

“In spite of deficient supply levels, stock market volatility and the paltry economic growth seen so far this year, the housing market did show resilience and had its best first quarter of existing-sales since 2007.”

Freddie Mac

“Recent data darkened the growth outlook for the first quarter of 2016. However, despite the disappointing economic reports, we still forecast housing to maintain its momentum in 2016.”

Fannie Mae

“Consumers and businesses showed caution at the end of the first quarter…(but) Home sales are expected to pick up heading into the spring season amid the backdrop of declining mortgage rates, rising pending home sales and purchase mortgage applications, and continued easing of lending standards on residential mortgage loans.”

Bottom Line

Even during this election year, the desire to achieve the American Dream is greater than the fear of uncertainty of the next presidency.

Virginia Beach Homes For Sale


Weekly Marketing Tip

Blog Posts for Your Listings

Three Features that Every Post Needs

  1. The title must grab attention.  A good idea is to have the title be a home characteristic and then the location.  This is good for SEO purposes.  (Beautiful Oceanfront Home on Smith Street)
  2. Choose photos wisely.  Do not use photos that are too small, blurry, or cutoff.  Articles with the right images get 94% more total views.
  3. Content must focus on target customer niches.  Create the blog post to reflect your listings and the consumers who want them.  The main goal is to market to the ideal segment of potential clients.


Free App of the Week

React Mobile- Thus app keeps you connected to others whenever you feel unsafe.  Share your location with trusted contacts in real-time.  Simply slide the app control to the yellow “Follow Me” button, which allows you to choose which contacts you would like to share your location with, slide the green “I’m Safe” button to let them know that you’re okay, or slide the red “SOS Help Me” button to send an emergency text to certain contacts.  The app automatically calls the local authorities when a “Help Me” message is sent out.

Virginia Beach Homes


Weekly Marketing Tip

Virginia Beach Homes For Sale

Mobile Marketing: Text Messages

Text Example

“Hello Bob, Its Patty Smith – the agent from XYZ Realty.  I wanted to let you know that the listing at 465 Main St. just dropped their asking price by $30K.  Call me anytime for more information.  Thanks.”


Why this type of message is effective:

  1. It’s personalized.
  2. The call-to-action is clear, concise and straight to the point.
  3. The agent identified herself and her brand.
  4. The message includes value.


FREE App of the Week

News360 – Your personal news app.  Select a few interests and News360 will create a personalized news feed available on all of your mobile devices.  As you use the app, News360 learns what you enjoy and adjusts the newsfeed so that it always remains interesting and important.  The home feed combines top stories of the day, local news and your specific interests into a single stream making sure you never miss anything important.

Americans Believe Real Estate is the Best Long-Term Investment

american infographic.jpg

Some Highlights:

  • Real estate outranks stocks/mutual funds, gold, savings accounts/CDs, and bonds as the best long-term investment among Americans.
  • Real estate is ranked as the best long-term investment among all age groups.
  • Millennials rank both real estate and savings/CDs at 26% when it comes to the best long-term investment.

Virginia Beach Homes


Weekly Marketing Tip

Weekly Marketing Tips

Virginia Beach Homes

Organize Your Website Info

  • Chances are you have multiple websites/profiles online
  • Stay organized by creating a file with basic information that you want displayed on these profiles (About Me Summary, Local Information, Vendors, Designations, etc.)
  • Also make a spreadsheet of links to all of your online profiles and social media accounts and passwords to remember.
  • Doing both of these will save you time and stress when updating profiles and websites.


FREE App of the Week

Tiny Scanner – The little app that scans everything.  With Tiny Scanner you can scan documents, photos, or just about anything.  Batch mode turns multiple scans into a single PDF.  Share these scansby email, airprint, dropbox, evernote, google drive, box, wifi, or fax.  Scan in color, greayscale, or black and white.