Weekly Marketing Tip
3 Ways to Make the Most of a Good Cause
In cause marketing, everyone benefits. For Realtors, it can be a great way to support charities and organizations – and the community.
Here are three ways to make the most of your cause marketing.
Choose a cause you believe in. Whether donating time or money, align yourself with a group that has a mission you can get behind and support long-term.
Tout your involvement. Marketing is all about visibility; people need to know what you’re doing and why. Whether you hang a banner at a charity event, place a Miracle Home or Miracle Property sign rider on a listing, or give a public announcement and appeal for more donations in a press release, your affiliation can help shape positive perceptions about both you and the organization you’re supporting.
Stick with it. Approach this as a sustained effort – a long-term relationship. The longer you’re involved, the more you can give, and the greater the rewards will be for you and the organization.
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