Where Are Interest Rates Headed This Year?

With interest rates still below 4%, many buyers may be on the fence as to whether to act now and purchase a new home, or wait until next year.

If you look at what the four major reporting agencies are predicting for 2016, it may make the decision for you. The chart below averages the predictions by quarter.


With the exception of Fannie Mae, the experts agree that interest rates will increase by three-quarters of a percentage point, costing you more to pay back your loan.

Bottom Line

Even a small increase in interest rates can put a dent in your family’s wealth.


Virginia Beach Homes

Weekly Marketing Tip

Master Listing Presentations

  • An important part of your marketing strategy should be your in-person sales techniques.
  • Think of the most common questions you face during listing presentations and learn how to react if prospective clients bring them up.
  • Take the time to create visual presentations, whether it is a booklet, slideshow or video.

listing pres

FREE App of the Week

Divyit-  Do you have tenants that split rent and utilities?  Tell them about this app and you will look like a miracle worker!  Divyit helps to easily split bills with roommates, friends, or families.  Simply enter monthly bills, utilities, house supplies, etc.  Divyit will show you the simplest number of payments owed by each user.  You can also email participants the breakdown of costs!



Weekly Marketing Tip

Improve Brand Awareness with Instagram

  • Instagram is a social network focused on photo and video sharing.  Similar to Facebook and Twitter, you have a scrolling feed of posts from your friends, businesses and people you follow.
  • On Instagram you can post photos and videos of your listings, clients, local information, or personal experiences that are appropriate for the public to view.
  • You can also build relationships with current or potential customers and businesses or people in the industry by following them and liking or commenting on their posts.



FREE App of the Week

Bradley – Your Personal Travel Assistant – Send a text message from anywhere in the world and get help with planning and booking travels. Bradley can book hotels, find flights, and even give expert travel recommendations.  When you book something, they let you confirm it before you are billed.

Weekly Marketing Tip

How to Deal With a Bad Review:

  1. Write a response to the review that is just the facts and without emotion.  Responding to the review shows that you actively listen to your clients and that you acknowledge what happened.
  2. Offset negative reviews with positive reviews.  Having one negative review is not that bad when you have several other good ones.
  3. Get more testimonials:  Create a plan and let your clients know early in the process that once the transaction is complete you would love a review of your service.  At the closing table remind them about the testimonial and send an email with links to places you want them to review you.  Make it simple for them.


FREE App of the Week

Headspace – Headspace is meditation made simple. Take advantage of these 10 minute meditation activities that will help you deal with stress.  Benefits of meditation include better focus, more smiling, becoming a better listener, experiencing peace of mind.  Start 2016 off right and see a positive change with 10 minute activities every day.