Weekly Marketing Tip

Weekly Marketing Tips

Revamp Your Email Strategy

  • Stay in touch with past clients through email.
  • The content you send should be personal and something that the recipient wants to read.
  • Newsletters and emails are meant to help, not sell your clients.
  • Use tools to track your emails and see who is reading what you send.
  • Tracking allows you to see what is working and what is not so you don’t waste your time.

email mktg

FREE App of the Week

Layout from Instagram- Instagram’s newest app lets you create fun, one-of-a-kind layouts.  Choose photos from your camera roll and instantly see them laid out in various combinations.  Pick the one you like and edit it the way you want.  You can flip or reverse images, zoom in or out, and resize.


Weekly Marketing Tip

Weekly Marketing Tips


  • This free plug-in works across popular websites including Twitter, Facebook, Linkedin, and Gmail to display contact information.
  • As you browse web pages, Connect6° places a pointer next to a unique identifier (email address, Social Media site, etc.) revealing what a person looks like, where they are based, and what they do.
  • This can be useful for real estate agents so they can see who they are meeting and gain more insight on who a potential lead is.
  • Go to www.connect6.com for more information and to watch a short video.

connect 6

FREE App of the Week

Connect6° Swipe- This app is a fun and easy way to find and connect with others, anytime, anywhere, right from your mobile device.  Swipe provides important context about a person.  Search for specific people using keywords within their social profile and their location.  This is a good tool to deliver insights on people you’re meeting and to see where the connection is located.

connect 6 swipe

Don’t Get Caught in the Renter’s Trap


There are many benefits to homeownership, one of top ones, is being able to protect yourself from rising rents and lock in your housing cost for the life of your mortgage. The National Association of Realtors (NAR) just released their findings of a study in which they studied “income growth, housing costs and changes in the share of renter and owner-occupied households over the past five years in metropolitan statistical areas throughout the US.”

Don’t Become Trapped

The study revealed that over the last five years, a typical rent rose 15%, while the income of renters grew by only 11%. If you are currently renting, this disparity in growth could get you caught up in a cycle where increasing rents continue to make it impossible for you to save for a necessary down payment. The top 5 markets where renters have seen the highest increase in rents since 2009 are:

  • New York, NY (50.7%)
  • Seattle, WA (32.4%)
  • San Jose, CA (25.6%)
  • Denver, CO (24.1%)
  • St. Louis, MO (22.3%)
  • Homebuyers, who were able to purchase their home over the same five-year period and lock in their housing costs, were able to grow their net worth as home values have increased and their mortgage balances have gone down.

Know Your Options

Perhaps you have already saved enough to buy your first home. HousingWire reported that analysts at Nomura believe:

“It’s not that Millennials and other potential homebuyers aren’t qualified in terms of their credit scores or in how much they have saved for their down payment.  It’s that they think they’re not qualified or they think that they don’t have a big enough down payment.” (emphasis added)

According to Freddie Mac:

“Depending on their credit history and other factors, many borrowers can expect to make a down payment of about 5 to 10%. And new 3% down financing options for qualified borrowers could mean a down payment as little as $6,000 for a $200,000 home.”

Bottom Line

Don’t get caught in the trap so many renters are currently in. If you are ready and willing to buy a home, find out if you are able. Have a professional help you determine if you are eligible to get a mortgage.


Virginia Beach Real Estate

Weekly Marketing Tip

Google Search Ranking

  • 90% of home buyers searched online during their home buying process
  • Google rewards websites that are constantly updated with new content
  • Login to your website and make a few changes (photos, links, text)
  • This is the easiest way to get boosted in Google

FREE App of the Week

Nextdoor- A free, private social network for you, your neighbors and community.  Connect and talk with your neighbors about the things that matter in your neighborhood.  Quickly get the word out about a break-in, recommend a babysitter, advertise a yard sale, and much more.

next door app 1  next door app

10 Reasons the Housing Market Could Go Ballistic This Spring


The U.S. housing market could get a major boost this year, specifically for single-family homes—especially among first-time buyers. Here’s why.

1. Everyone sees that the zero interest rate party is coming to an end. If you’ve been waiting to borrow, it’s getting close to “now or never” time. Fear of missing out (what the kids call “FOMO”) is as powerful a motivator as anything.

2. Demand is pent-up, and pent-up things eventually get un-pent, sometimes all at once. The number of people between ages 35 and 39 is critical to household formation, and we are currently seeing an uptick in this demographic category, back to prior peaks.

3. The notion that millennials want to stay home forever is not accurate. They’re ready to bust out, and rental prices are comparably high in several key regions.

4. Employment among college-educated people (read: potential home buyers) is as tight as a drum.

5. In January, average hourly earnings jumped 0.5% for all American workers. This is just one month’s worth of data, of course, but it is significantly above trend (average hourly earnings have grown at an annual average of just 2% in the post-crisis recovery period). When people get one-time tax cuts or bonuses, they save them. When people get raises, however, they buy stuff and improve their standard of living.

6. At the low end of the income spectrum, things are brightening. Wal-Mart, Aetna, and TJ Maxx are giving a million minimum-wage earning Americans a raise this year. These companies are the tip of the spear. Others will be forced to follow. Twenty-nine states have unilaterally hiked minimum wages in the last two years. If the federal government acts this year on a proposed 40% national wage hike to over $10 an hour, look out above.

7. If you believe, as I do, that the stock market acts as a discounting mechanism and foreshadows the near future, then you may want to take a glance at the iShares US Home Construction ETF ITB. It’s just broken out above major resistance dating back to the May 2013 “taper tantrum,” when the Fed first raised the specter of rising rates. The homebuilding stocks within this ETF are now trading higher than their peak prior to those fears, which signals better fundamentals to come, in my view.

8. Animal spirits in the stock market have finally, truly taken hold and participation is broadening out from just the wealthiest 20% of investors.

9. The Federal Reserve’s survey of senior loan officers says that credit standards are easing.

10. I’m actually cheating a little because a housing market uptick is already in progress. Last month’s ground-breaking on new homes hit the equivalent of a 1.07 million annual run-rate. According to Bloomberg data, this is a jump of over 6.4% from 2014.

Virginia Beach Homes

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Weekly Marketing Tip

Weekly Marketing Tip

Using Google+ Communities

  • Social networks like Google+ are meant to be social and interactive.
  • If you have a gmail email account you can take advantage of many underused features that Google+ offers
  • Google+ Communities are where you can share posts with a particular audience and communicate with a defined community.
  • These posts allow you to communicate and be interactive online and help you with your SEO (Search Engine Optimization)
  • Create your own posts or share articles with good content and watch your audience grow!

FREE App of the Week

Songza– Working?  Relaxing?  At the gym?  Songza plays the right music at the right time.  This app is a music streaming and recommendation service offering playlists based on the time of day or a user’s mood or activity.  Find the perfect playlist for you at a certain time.

songza songza 2