Weekly Marketing Tip

Social Media Posts:  All About the Timing

  • Social media sites like Facebook, Twitter, and Linkedin all have ways to measure results right from your page!
  • Do your research to figure out what times, days, and types of posts (video, pictures, articles) your audience is engaging with.
  • Doing research will help you understand your viewers and get more interaction on your sites.  This is hopefully your goal!

social media timing

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Divyit-  Do you have tenants that split rent and utilities?  Tell them about this app and you will look like a miracle worker!  Divyit helps to easily split bills with roommates, friends, or families.  Simply enter monthly bills, utilities, house supplies, etc.  Divyit will show you the simplest number of payments owed by each user.  You can also email participants the breakdown of costs!


Looking at Beach Style Homes in Your Area? Here are Some Features to Keep an Eye Out For

Houses these days can come in all types of styles, from the southwestern Mission style homes to the rustic cabins in the mountains. For some homeowners, though, nothing beats the aesthetic of beach style homes, no matter which body of water you live near. Finding the perfect beach house for sale is a dream come true, whether it’s in the resale or new home listings.

If you’re looking for your next house — or simply browsing beach vacation homes for your next getaway — you’ll have plenty of options no matter which part of the country you’d like to live in. Here are a few features of beach style homes to keep an eye out for when you’re conducting your house hunt:

  • Size:Beach houses come in all shapes and sizes, so it’s important to consider how much space you need — and how much you’re willing to spend. Because beachfront property is already quite expensive in most areas, you might end up choosing a smaller home in order to get the advantages of the location. A small one-story bungalow may give you less room and, potentially, land, than a mansion, but it’s a trade-off for the spectacular views and access to the ocean or lake that you get living on the beach.
  • Location:Because beach style homes are available all over the country, you’ll have to consider several different issues. One is the body of water you choose to live near. Oceanfront living can be much different than living near a small lake, for instance. Another thing to consider with your location is how long you’ll be able to enjoy that beach. Some homes give you access to the water year-round; others, especially those in colder climates, may only give you the chance to enjoy the lake or ocean during the summer season.
  • New Home vs. Resale:When you’re looking for a house on the beach for sale, you’ll likely have two options: new constructions and resales. New constructions are brand new, never lived in homes. A resale has been lived in previously. Although new constructions are popular, especially in housing developments, existing home sales are on the rise, too. Between May 2012 and May 2013, existing home sales grew by 12.9%, according to Realtor.org.

    However, no matter which type of house you choose, you’ll see the benefits of owning a home regardless. A mortgage will help you to build equity, which has financial benefits, and buying a house can also give you a tax advantage that renting can’t.

If you have questions about buying beachfront property or about living near a body of water, be sure to speak with a qualified Realtor. He or she should be able to help you make an educated decision when it comes to buying your dream home on the beach.

Have more questions about beach living or home-buying? Leave a comment below.

August Housing Report: What It Means for You

August Housing Report: What It Means for You

The numbers are in, and they show a stabilizing market. The September RE/MAX National Housing Report found that August home sales remained below the pace set in 2013, but were 10. 2 percent above August 2012 sales.

The median home sales price was $202,500 for all homes sold in the 52 metropolitan areas surveyed in August – an increase of 7.5 percent over August 2013. That increase, though, is moving at a slower rate – and that means many cities are returning to a more measured, stable market.

What it means for buyers
Prices remain affordable in many areas despite some increases. Inventory has remained steady, but homes are still selling fairly quickly with an average of 62 days on the market in August. If you’re interested in buying a home, it’s probably a good idea to be prepared to move quickly on an offer when you find the home you love. This can include getting a pre-approval for a mortgage and dialing down to your must-haves so that you know the right home when you see it. Even better news: The 30-year fixed mortgage rates are hovering near historical lows, at around 4.2 percent.

What it means for sellers
Although home sales have slowed a bit this year, your local RE/MAX Alliance agent will probably tell you that homes still sell quickly and for top dollar. Prices continue to go up, meaning your current property may have appreciated. For sellers, it’s good news that homes are not lingering on the market long and buyers are still motivated by affordable prices and low mortgage rates.

Ready to buy or sell? A local RE/MAX Alliance agent can help guide you in the right direction.


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Weekly Marketing Tip

Weekly Marketing Tip

Avoid Real Estate Photo Mistakes

  • Poor Lighting – Real estate may be about location, location, location, but photography is about lighting, lighting, lighting. Blance the lighting by opening curtains for natural light and shoot away from the window.
  • Room is cramped – Aim to capture 3 walls which will provide greater balance and scale the image. Stand in a corner and try different angles.
  • Poorly Framed Exterior Shots – Taking a photo directly in front of a home isn’t usually the most flattering view. Also, if you take the photo far away, you end up getting too much of the surrounding area, making the home look small.  Try moving to the side of the home and schedule what time of day will work best with lighting.

FREE App of the Week

Hyperlapse- Create amazing time lapse videos with this app.  Capture an entire sunrise in 10 seconds or walk along at the beach and distill it into a 30 second spot.  Share videos seamlessly on Instagram and Facebook or save them to your camera roll to share later.  Speed up your hyperlapse to be up to 12 times the speed.

hyperlapse app free app september 2014

4 Virginia Beach Home-Selling Myths Debunked

The process of buying and selling homes can seem mysterious to many novices. Even if well-meaning friends and family members offer advice from all sides, many first-time buyers and sellers may remain uncertain about some key facts.

Let’s see if we can debunk some of the most common home-selling myths that agents hear from clients every day.

Myth: The seller determines the sales price.

Fact: Your home’s sales price should be the result of many factors, among them the size and condition of the home, its location, current market conditions and selling prices of comparable homes in the area.  While the seller ultimately agrees on the final list price, it’s not as simple as pricing the home based only on the money the homeowner hopes to make.

Myth: You should overprice your house in order to leave room for negotiation.

Fact: Overpriced homes take longer to sell and typically sell under their market value. When you overprice, you actually limit your real buying pool. Buyers who can afford to pay only what your home is really worth won’t bother looking at it because they’ll assume they can’t afford it.

Potential buyers who can afford to pay your high asking price will soon realize your home doesn’t stack up to the others in the same price range. By alienating both pools of buyers, you run the risk of wasting the valuable marketing window when your home is a new listing.

Myth: There’s no need to make repairs if you plan on giving the buyer a repair credit.

Fact: Many homebuyers want a home that’s move-in ready. If you plan on selling your home quickly and for top dollar, consider making any major repairs before you put the home on the market. Not only will the home be viewed as move-in ready, but your agent can also mention the repairs as a selling point in the marketing materials. If the need for additional fixes arises during inspection, that’s when you could discuss a possible repair credit for the buyers.

Myth: Home improvements pay for themselves when you sell.

Fact: While many repairs offer tremendous value down the road, few home-improvement projects provide a 100-percent return on your investment, according to Remodeling magazine’s annual Remodeling Cost vs. Value Report. Get expert opinions on what to fix, and how, before you take out that sledge hammer.


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Weekly Marketing Tip

Weekly Marketing Tips

Take Advantage of RE/MAX Marketing

  • If you want to share videos and articles on social media but don’t have time, use RE/MAX International
  • RE/MAX International has its own Youtube channel that you can copy videos from by sharing them on your Youtube channel or copying the link and attaching it


  • RE/MAX International also has a blog with useful content that you can easily share


FREE App of the Week

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Home Foreclosure Activity On The Rise

Foreclosure activity jumped in August for the second consecutive month as banks started the process on more properties and scheduled more housing auctions, industry firm RealtyTrac said Thursday.

Overall, 116,913 properties were at some stage of the foreclosure process, which includes foreclosure notices, scheduled auctions and bank repossessions, the group said.

That pushed overall activity up 7 percent from July, it said. From a year ago, U.S. foreclosure activity was down 9 percent.

Lenders started the foreclosure process on about 55,000 properties in August, up 12 percent from July, but unchanged from a year ago. It was the second consecutive month in which foreclosure starts were up month-over-month.

A total of 51,192 properties were set for foreclosure auctions last month, a 1 percent drop from July but up 1 percent from a year ago, ending a 44-month streak of annual decreases.

“It’s not time to get worried about another tsunami of foreclosures hitting anything close to what we saw back in 2008 to 2010,” Daren Blomquist, vice president at RealtyTrac, told Reuters. “However, it is reason to wake up and realize the housing recovery we’ve seen over the past two years is not as strong as it might have seemed.”

State legislation aimed at protecting homeowners and court rulings that imposed new requirements on lenders had helped dampen foreclosures. Blomquist said the increase in auctions indicated mortgage servicers were adjusting to the new rules.

Lenders reclaimed 26,343 properties in August, up 2 percent from the prior month but down 33 percent from a year ago.

Florida continued to have the nation’s highest foreclosure rate last month, followed by Nevada, Maryland, New Jersey and Georgia.’


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