Weekly Marketing Tip

Weekly Marketing Tips

Are you a Mobile Marketer?

  • Whenever you create something new online like a website, blog, video, etc. make sure it is mobile-optimized.
  • Physically go to what you have created on your device like your potential clients may be doing to make sure what you want to appear on the smaller screen is there and active.
  • Like with any other marketing, the content needs to be interactive and engaging.

 mobile marketing

FREE App of the Week

Snapguide- Snapguide shows step-by-step how to guides.  Discover new things to cook, build, wear, and more.  Have a home maintenance problem?  Find out how to fix it with this app!  Great go-to app!


Dear New Home Buyers: Don’t Forget to Do Your Research

If you are moving to Virginia, you’re probably already aware that the state offers a wide variety of environments, from forests to beaches, making it easy to choose a city to call home.

Part of relocating means uprooting your entire family, packing up your entire house, and most importantly, finding a new house to claim as your own. Finding the right home will undoubtedly make the transition for you and your family much easier, so it is critical to scour real estate listings several months in advance to narrow your options down.

Here a few other tips for new home buyers that you may find useful.

  • When you invest any time or money in a property, you will want to do your real estate market research before you take the plunge. Not only do you have to consider the highest quality, safest cities, but you should also find out which plots of land will give you the greatest return on investment. In other words, invest in a home that will increase in property value over time.


  • Before you put your existing house up for sale and make the trip to Virginia, you will want to know exactly how much you can spend on a new home. It may be best to create a list of expenses, such as mortgage payments, groceries, utility bills, car payments, and your children’s after-school activities. Estimating these costs, and even using a mortgage calculator, may help you avoid future financial blunders, according to MSN.
  • Real Estate Agencies.Don’t be too proud to ask for help. Local real estate agents are always ready to work with you to find that perfect home. They will be able to take your wishlist, pinpoint the ideal location for your family, and match your needs to available homes. Real estate agents also have access to more listings than you can find online, and may be able to strike a better deal.

    Ultimately, with a little planning and a willingness to stick to your budget, you will be able to find the house of your dreams faster than you think. Then, you can settle in, and familiarize yourself with all that Virginia has to offer.


Bring the Outdoors In

Bigger, better windows

Improving your windows make your views clearer. Low-e coatings on window glass prevent heat and ultra-violet rays from passing through glass. According to www.bobvila.com, low-e coatings mean your rooms will stay warmer in winter and cooler in summer, plus your window treatments, upholstery fabrics and carpets won’t fade and degrade nearly as much.


Using Energy Star windows means that you can open the windows with lighter curtains and sheers, plus you can now expand the size of your windows without compromising on energy bills. There are even tax incentives to using Energy Star rated windows.

Outdoor colors for indoor ambiance

Your garden and lawn have wonderful palettes of greens, blue, and other colors to choose from. By bringing these colors indoors, the outdoors becomes a natural extension of your home’s décor.

Paint your walls one of the dominant neutral shades of your region, such as deep green with white trim for a forested area, or a warm gold or sandstone to complement a sunny southwest location. If you have a rose garden, repeating the reds, yellows, pinks and fuschias in a fabric or decorative accent can bring your favorite flower indoors.

“Going green” is a very big theme in decorating and the colors of grass, tree trunks, flowers, bushes and foliage are usually soothing colors to live with. Natural materials

balance our electronic lifestyle, warming rooms with entertainment centers and other electronics.

Bring plants indoors

The lush accent of green plants is beneficial to your health, as plants clean and humidify the air you breathe. Lighting is important if your houseplants don’t have access to the sun. Choose plants that require low lighting such as palm tree, Chinese evergreens, rubber trees, ferns and ivy.

Repeat your outdoor plantings of geraniums, impatiens, or hydrangeas with beautiful arrangements of these flowers in your favorite vases and bowls. Double check that any plants you bring in are non-toxic to children and pets.

Use natural scents

Many outdoor plants will waft their fragrance into the house. Chinese cherry trees, peonies, verbena, lavender, roses and honeysuckle are strongly scented plants. Instead of using fragrance sprays with artificial ingredients, scent your home with boiled cinnamon and cloves.

Bring the casual look of outdoor furniture indoors

Patio furniture has come a long way, and rivals breakfast room and den furniture for charm and practicality. The light, open weaves and leaf patterns of wrought iron patio furniture look great in a kitchen or breakfast room, and you can embellish the seating with custom cushions. New rattans and natural fabrics lend an outdoor feel to furniture to and remind you of sunny days at the beach or lake.

For continuity, tile your breakfast room with the same outdoor tile as the patio. Soften the room with a natural fiber rug such as bamboo, jute, sisal, sea-grass, and mountain grass.

It’s easy to bring the outdoors in – just think natural and think green.


Weekly Marketing Tip

Weekly Marketing Tips

Using Hashtags #

  • Hashtags consists of words or phrases (with no spaces), preceded by the # sign (#realestate) that is used to tie various social media posts together and relate them to a topic.
  • Hashtags let you add context to a post and show that it’s part of a larger discussion.  They can connect you to other individuals discussing the same topic.
  • Originally hashtags were created on Twitter, but today they can be used on Pinterest, Facebook, Google+, Instagram, Linkedin, Tumblr, and Vine


FREE App of the Week

AwayFind- Want to be more productive but check your email every 5 minutes?  This app is email alerts for productivity.  Use AwayFind and create keywords, such as a listing address

or a person’s name.  When an email with those keywords comes through, you’ll immediately be notified with an alert so you can excuse yourself from clients.  This way you are not

constantly looking at your phone or missing urgent information!


Three Important Tips for New Home Buyers

Want to Have No Regrets About Your New Home? Three Tips for First Time Home Buyers


According to CNN Money, the millennials who have been living with their parents are on the verge of moving out, and they’re going to be affecting the housing market in a big way. A new report issued by Harvard’s Joint Center for Housing Studies found that by 2025, millennials are going to form about 24 million new households and will be looking for new homes to buy.

For this reason, there are many people right now who are about to enter the housing market for the first time. It can be a confusing space to navigate, with plenty of first-time hurdles — even more so if you don’t work with experienced real estate agents. And as Today points out, there are a lot of former first-time home buyers who hold regrets. How can you move forward toward acquiring your new home, and not have any regrets about doing it? Here are three first time home buyer tips.

1. Get Enough Space

According to a recent Zillow survey of first-time home buyers, about 62% say they regret not buying a larger house, whether it comes to the number of bedrooms, the kitchen size, or storage. Homeowners often outgrow their new homes faster than they think they will. When you’re searching for your new home, consider not just the square footage, but also the layout of the floor plan, and how livable that space really is.

2. Knowing About Programs and Loan Assistance

Many people new to the market are unaware of things like the first time home buyers programs that are available for residents of many cities and states. As the U.S. Department of Housing and Development points out, there are FHA loan programs available that can help lower down-payment costs, and there are other first time home buyer incentives to choose from, such as the Good Neighbor Next Door program. Why is it important to save money? About 40% of homeowners wish they had put more money down on their homes, and 20% were surprised at how much it cost to close a home.

3. Parking, Yard, and Other Easily Overlooked Segments

As the Zillow survey points out, about 17% of homeowners have regrets about their parking situation, while 25% have regrets about their yard. As Today points out, this is when it can be a big advantage to have experienced real estate agents on your side. It’s easy to forget about the inconveniences of, say, street parking when you’ve already fallen in love with a house. Similarly, yard size might not feel that important if you’re home shopping in winter. Good real estate agents will remind you to think about things like floor plans, resale value, and parking, and avoid getting lost in the details of paint colors and kitchen cabinetry.

Do you have tips for new home buyers? Let us know in the comments.

Weekly Marketing Tip

Join Online Communities

  • There are many online communities that you can join through Linkedin Groups, Google+ Communities, Yahoo! Groups, and more
  • These allow you to connect to communities who share common interests (Virginia Beach Realtors, Property Management Groups, hobbies etc.)
  • These groups allow you to share and gain information and get your name out there as a local expert


FREE App of the Week

Glympse- You’re on your way to an appointment and you hit a traffic jam.  Glympse is the easiest way to safely share your location with someone in real time. Recipients receive a link allowing them to view your ETA and location in real-time for the length of time you choose.  When the timer on your Glympse expires, your location is no longer visible.


5 Great Reasons to Buy A Virginia Beach Home Now


1. More jobs are available

Total non-farm payrolls rose by 217,000 in May, and the unemployment rate is 6.3 percent, according to the U.S. Bureau of Labor Statistics. Employment increased in professional and business services, health care and social assistance, food services and drinking places, and transportation and warehousing.

2. Houses are a great hedge against inflation

The Labor Department also says the May Computer Price Index is up 2.13 percent year-over-year. The index for all items less food and energy rose 0.3 percent in May, its largest increase since August 2011.

The CPI excludes volatile food and energy, so you can bet that the accelerating cost of things, otherwise known as inflation, also includes housing. You may be paying more for goods and services, but if you’re a homeowner, you’re better off financially. A major asset such as a home, purchased at a fixed cost, becomes more valuable when prices inflate.

3. Housing price increases are slowing

The median existing-home price was $213,400, over 5 percent above May 2013. Considering that the national median existing-home price was $158,800 in January 2011. That’s when the PMI Insurance Company said home prices relative to income are below market fundamentals in more than half of U.S. states. Prices overcorrected during the recession, and then they soared by the double-digits in 2013.

Now housing is correcting once again from an overcorrection. Now’s the time to take advantage of better homebuying conditions.

4. Mortgage interest rates are still low

During the recession, mortgage interest rates for a benchmark 30-year, fixed-rate loan, averaged 4.32 percent. Now they’re close to that and there’s no recession. That means mortgage rates have nowhere to go but up.

5. Pent-up demand ready to release

Since the recession, household formation fell dramatically to one percent of the national population. But considering that the leading age of the largest generation ever – 81 million Echo Boomers — is now over 30, the numbers should be closer to the 2.3% annual growth of the 1970’s, when 78 million Baby Boomers reached adulthood.

The National Association of Homebuilders (NAHB) said about 2.1 million households delayed formation due to the recession which allegedly ended in 2011. Now there’s pent-up demand for housing that should continue to drive home prices higher.

Search Homes