Weekly Marketing Tip

Weekly Marketing Tips

Video Marketing

  • Don’t be afraid to be on camera!  Showing your face on camera shows that you are willing to go above and beyond what a lot of agents will not do.
  • Less is more—Quick videos with strong content will go a lot further than a 5-10 minute video with a lot of information.
  • You don’t have to have a fancy camera to produce videos!  Smartphones have cameras with good quality that with a few clicks can be transferred online (so easy!)
  • According to NAR, 73% of sellers say they would list with a real estate agent that uses video, yet {nationally} less that 2% do.



FREE App of the Week: Springpad- This app helps you save anything from all of your devices so you can be more organized.  You can save your favorite recipes and this app will automatically put the ingredients in a shopping list on your phone.  Make a list of new movies you want to see and this app will let you know when they are available on Netflix.  Collaborate with co-workers on a project with notes, lists, photos, etc.  Access all information on your phone, tablet, or computer.


6 Tips for a Bug-Free 4th of July in Virginia Beach

 Virginia Beach Summer

Use Marigold Centerpieces

Not only are marigolds an attractive accessory, they’re also natural insect repellants. Placing a pot of them on the table will keep bees and other bugs from milling around your tasty 4th of July treats.

2. Keep Food Covered

Speaking of treats, your guests won’t be the only ones attracted to your watermelon slices and potato salad. Keep bugs from sampling the spread by covering dishes with plastic wrap or aluminum foil.

3. Place Cucumbers on the Ground

To keep ants from scaling the table, place slices of cucumber (which ants hate) on the ground surrounding its legs. Tip: If you don’t want to confuse your guests with strangely-placed vegetables, grate the cucumber into fine shreds so that it is camouflaged in the grass.

4. Distance the Trash

Placing the garbage can near your eating area is a logical-but-buggy choice because trash is a major pest magnet. To spare your guests unnecessary swatting efforts, keep your waste covered and away from the action.

5. Grill with Herbs

Sage and rosemary smell dreamy to us, but they’re a bug’s worst nightmare. Placing these herbs directly on the coals of the grill when barbecuing (AKA “The BBQ Bomb”) will have your human guests gathering around and insects fleeing for the neighbors’ yard.

6. Garden Smart

If you have a garden, plan ahead and plant natural bug-repellants like lavender, citronella, spearmint and chrysanthemum so that they’ll be in full bloom by the time your party rolls around. Tip: If you’re late to the planting game, you can still buy these plants in pots and place them strategically around the yard.


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Weekly Marketing Tip

Research, Research, Research

  • Chances are that your clients have done their own research before reaching out to you, but they count on you to be their expert.
  • Anticipate the questions that your clients might ask.  The more prepared you are, the more confident they will be in your ability to help them.
  • Find out the one thing that is a make it or break it for your client (they have to have a pool, or want to be walking distance to a certain area, etc.) and do extra research on this one thing.  If it is important to them and you make it a priority, they will remember and have more trust.
  • Use your technology to do research on-the-go (Like the App Sitegeist)


FREE App of the Week

Sitegeist- Want to look like a superstar in front of your clients?  If so, you need this app!  Sitegeist shows you data about your surroundings in seconds.  All of the data is on one easy to use page.  From demographics on the people and housing to the latest popular spots or weather.  This local information is a few clicks away.  Let Sitegeist do all of the research for you!


How to Buy Your First Home without Getting a Terrible Mortgage Rate

How to Buy Your First Home without Getting a Terrible Mortgage Rate
The housing market has significantly recovered over the last few years. From 2012 to 2013, according to Realtor.org, sales of existing homes jumped by 12.9%. As of May 2014, the National Association of Home Builders statistics have housing starts increasing, showing that the U.S. housing market may be back on solid ground.

Taking the recovery as a sign, many young Americans have decided it’s time to buy their first home. After years of uncertainty about the housing market, which caused many prospective home buyers to continue renting instead, people are finally ready to buy a new home, assuming the price is right. Finding a lender to give you a reasonable mortgage rate is a huge part of finding an affordable home. Banks want to make money off your home loan, but they don’t need to take you to the cleaners. If you’re thinking of buying your first home, follow these first time home buyer tips to a reasonable mortgage.

How to Find a Reasonable Mortgage

  • Don’t Settle for the First Offer

You’ll first want to establish a baseline of where you can expect the mortgage offers to come in, as MSN Money suggests. What you should never do is settle on the very first offer you get. Shopping around with the baseline in mind can give you an idea of whether you’re getting a good deal or a bad one, and that can lead to a more educated decision. Remember, even shaving .05% off your interest rate will make a difference.


  • Go for a Shorter Repayment Plan

Consider a 15 or 20-year repayment plan versus the standard 30. Why? The shorter your repayment plan, the less interest you’ll have to pay. Realtor.com suggests that lenders will often knock down interest rates on first time home buyer loans when you select a shorter repayment option, making this invaluable for those looking for first time home buyer tips.


  • Pay More Than the Minimum

One of the best tips for new home buyers is to pay more than you need to up front when buying your first home. According to Fox News, shelling out a higher down payment means having to borrow less, and will often result in lower interest rates over the life of your loan. Yes, it means putting up more money in the short term, but it will save your wallet in the long term.


  • Honesty is Crucial

As any real estate agents worth their salt can tell you, successfully applying for a mortgage is all about honesty. The last thing you want to do, according to BankRate.com, is lie on your loan application. If you aren’t rejected for lying about your credit score or some other tidbit that your lender will find out about, there is a good chance your fibbing will be penalized with a higher interest rate. In short, if you’re looking for good first time home buyer tips, honesty is crucial.

Owning your own home comes with a number of benefits, both financial and personal. With home owner tax credits, you can lower your annual taxes. Of course, for most, the real benefits go beyond money. Follow these tips to a lower mortgage and a more affordable home, and you can start this next part of your life on the right foot.


It’s that time of year, when the sun is shining bright at Virginia Beach. But before you can enjoy some fun in the sun, there are a few things to take care of at home.

Virginia Beach Homes for Sale

Here are 7 ways to prepare your home for summer.

1. Get your air conditioner ready

Cleaning your AC unit and having any necessary service will help it work at its best capacity. “Prepare you air conditioner for summer by cleaning it. Shut the air conditioner off, and clear away leaves and yard debris outside. Inside, clean or replace filters,” said Safe Electricity. “Dust the fan blades if you can do so safely. Make sure air can flow freely over the inside and outside coils. It is a good idea to call a professional to inspect your unit early in the summer.”

2. Change your filters

Anyone who lives in a warm climate is on a constant search for ways to keep electric bills down. Clean, new filters work more efficiently, which can help keep cooling costs lower. Fuller Construction & Interiors also recommends checking doors and windows for any areas that need to be shored up. Proper insulation will help keep cold air in and warm air out.

3. Change the filter in your fridge too

Summer is a good time to check the filter in your refrigerator. If it’s more than six months old, get a new one so all that lemonade you make on sunny summer days tastes as fresh as possible.

4. Clean out your freezer

“Do an audit of what’s in there… throw out anything that’s been in there over a year,” said Style at Home.. “With the extra freezer capacity, you can be stocked up on a summer supply of popsicles.”

5. Adjust your sprinklers

Your lawn may need to be watered more frequently during the summer. Or perhaps your city is under watering restrictions because of draught conditions. Either way, it’s time to get your hands on that automatic sprinkler control. You don’t want to be the only house on your block with brown grass. And you don’t want to get in trouble by the water police either!

6. Change your bedding

Still sleeping with flannel sheets and a heavy-duty down comforter? It’s time to strip it down. Temperature-regulating sheets may help keep you cooler at night, which means you may be able to turn your thermostat up and save yourself a few bucks.

7. Check the perimeter

Give the outside of your home a summer check-up by walking the perimeter of your home and property line and noting anything that needs attention. Do your outside lights need new bulbs? Do you have a broken sprinkler? Are your gutters clogged? Fuller Construction & Interiors also recommends having “roof flashing, caulking, and shingles inspected in preparation for the spring storms.”


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Weekly Marketing Tip


Testimonials: They’re important!
• Give life to your testimonials – Use the real name, with photos, and specific details. Video testimonials are really effective too! Always make sure you have permission before posting a testimonial!
• Invite customers to post testimonials on social media
• Focus on your target market – If you are an expert in one subdivision or sell mostly waterfront properties, promote testimonials that showcase this and are aimed at similar target markets!

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FREE App of the Week
Pocket- Find something you want to read later, put it in your pocket! This app allows you to go to the site and mark the article you want to read by clicking on an icon on the tool bar. Save articles, videos, and images. It then syncs that information to your phone, tablet, and computer! Even works on Kindle Fire!




Weekly Marketing Tip

Weekly Marketing Tips

Using Pinterest in Real Estate (www.pinterest.com)

  • Create pinboards with good content (your listings, kitchen and dining, military, green home ideas, local information, etc.)
  • Always link your website to your pin so that if it is repined your website will be advertised as the source
  • 80% of total Pinterest pins are repins
  • Use the “add a map” feature for any listing pinboards


FREE App of the Week

Homezada- This app makes it easy for homeowners to document possessions in your home and securely store information about your home online.  Set up a free account online and use that login for your mobile device.  Receive home improvement tips and reminders, maintenance checklists, and to dos for your properties.

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